Privacy Policy for

This website is the property of Astons Coaches. We take the privacy of all visitors to this Website very seriously and therefore set out in this privacy policy our position regarding certain privacy matters.

This privacy policy covers all data that is shared by a visitor with us whether directly via directly or via email. This website privacy policy has been created by the Internet marketing experts at Surge Digital for us and is occasionally updated by us so please do re-review from time to time.

Our Privacy Policy provides an explanation as to what happens to any personal data that you share with us, or that we collect from you either directly via this Website or via email.

1.​Information We Collect

​In operating our website we may collect and process the following data about you:

1.1​ Details of your visits to our website and the resources that you access, including, but not limited to, traffic data, location data, weblog statistics and other communication data.

1.2 ​Information that you provide by filling in forms on our website, such as when you register to recieve information, a newsletter etc.

1.3 ​Information provided to us when you communicate with us for any reason.

2.​ Use of Cookies

​On occasion, we may gather information about your computer for our services and to ​provide statistical information regarding the use of our website.

Such information will not identify you personally it is statistical data about our visitors and their use of our site. This statistical data does not identify any personal details whatsoever. It is used by use to analyse how visitors to interact with the Website so that we can continue to develop this website and make it a better experience for our visitors.

We may gather information about your general internet use by using a cookie file that is downloaded to your computer. Where used, these cookies are downloaded to your computer automatically. ​This cookie file is stored on the hard drive of your computer as cookies contain information that is transferred to your computer’s hard drive. They help us to improve our website and the service that we provide to you.

​All computers have the ability to decline cookies. This can be done by activating the setting ​on your browser which enables you to decline the cookies. Please note that should you​choose to decline cookies, you may be unable to access particular parts of our website.

3. ​Use of Your Information

​The information that we collect and store relating to you is primarily used to enable us to ​provide our services to you. In addition, we may use the information for the following​ purposes:

3.1​ To provide you with information requested from us, relating to our products or services. To provide information on other products which we feel may be of interest to you, where you have consented to receive such information.

3.2​ To meet our contractual commitments to you.

3.3​ To notify you about any changes to our website, such as improvements or service/product changes, that may affect our service.

3.4 ​If you are an existing customer, we may contact you with information about goods and ​services similar to those which were the subject of a previous sale to you.

3.5 ​Please be advised that we do not reveal information about identifiable individuals to any third party.

4.​ Storing Your Personal Data

The transmission of information via the internet is not completely secure and therefore we ​cannot guarantee the security of data sent to us electronically and transmission of such data ​is therefore entirely at your own risk.

5.​ Disclosing Your Information

5.1​ Where applicable, we may disclose your personal information to any member of our group. ​This includes, where applicable, our subsidiaries, our holding company and its other ​subsidiaries (if any).

5.2​ We may also disclose your personal information to third parties:

5.2.1​ Where we sell any or all of our business and/or our assets to a third party.

5.2.2​ Where we are legally required to disclose your information.

5.2.3​ To assist fraud protection and minimise credit risk.

6.​ Third Party Links

​You may find links to third party websites on our website. These websites should have their ​own privacy policies which you should check. We do not accept any responsibility or​liability for their policies whatsoever as we have no control over them.

7.​ Access To Information

​The Data Protection Act 2018 (GDPR) gives you the right to access the information that we hold ​about you. Should you wish to ​receive details that we hold about you please contact us using the contact details below.

For further information on our customer privacy policy please see the full document here.

8.​ Contacting Us

​We welcome any queries, comments or requests you may have regarding this Privacy ​Policy. Please do not hesitate to contact us at

If you prefer to write to us then our contact address is Astons Coaches, Clerkenleap, Broomhall, Worcester, Worcestershire, WR5 3HR.